In a recent article in the Journal of Financial Service Professionals, Parrish emphasized the importance of the trusted financial advisor to translate and apply the already massive amount of information available to the consumer.

People don’t understand annuities. They often confuse how annuities are used, how they work, and how they are taxed. In fact, research commissioned at The American College of Financial Services found that while consumers often hear about and have had annuities recommended to them, almost none of those surveyed understood the specifics of annuities.

Retail companies sometimes sell additional product by placing their wares in more than one location. At grocery stores, pita bread may appear both in the bread section and near the cold cuts. Candy shows up in the candy aisle, but also near checkout. This is a concession to the fact that people have different ways of classifying the products they choose to buy.

Many retirees were handed a huge tax break under the new tax law—but they don’t even know it. People who have retired, but still pull down some income on a contract or freelance basis, might be eligible to take advantage of one of the centerpieces of the Tax Cuts & Jobs Act of 2017.